To support the continued growth and performance of the Xnurta platform, we are performing a planned infrastructure upgrade and migration to AWS. This upgrade is designed to bring you better platform performance, stronger scalability, improved operational efficiency, and a stronger foundation for future Xnurta product and AI capabilities.
β° Maintenance Schedule by Time Zone
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Region / Time Zone
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Local Time
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Duration
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|---|---|---|
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US — PDT (UTC-7) β¦ Primary Reference
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May 16, 05:00 – 13:00
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est. 8 hrs
|
|
China — BJT (UTC+8) β¦ Official Schedule Reference
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May 16, 20:00 – May 17, 04:00
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est. 8 hrs
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|
Japan — JST (UTC+9)
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May 16, 21:00 – May 17, 05:00
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est. 8 hrs
|
|
Germany / France / Italy / Spain / Netherlands — CEST (UTC+2)
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May 16, 14:00 – 22:00
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est. 8 hrs
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|
United Kingdom — BST (UTC+1)
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May 16, 13:00 – 21:00
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est. 8 hrs
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What Continues Normally
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Your ads will continue serving on Amazon, Walmart, and other retail media ad platforms throughout the maintenance window.
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All ad account data, settings, and configurations are fully preserved — no migration action is required from you.
What Pauses During Maintenance
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Xnurta platform login and all platform operations
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AI Managed Group optimization (bid and budget)
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RBA Automation Rules (bid, budget, enable/pause, and other rules)
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Budget Management auto-allocation
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Lock Ad Placements scheduled actions
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Smart Creation async tasks, Task Center queue, Label auto-tagging, Keyword Library updates, Rank Tracker crawls
π΄ Functions That Require Your Attention
β AI Managed Group — Bid & Budget Features
During the maintenance window, AI optimization and automation pauses. Xnurta will not run a pre-downtime restore for bids or budgets. AI optimization may have adjusted bids or budgets higher or lower before the downtime began — these values as of PDT May 16, 05:00 will be maintained throughout the downtime unless you change them directly on the ad platform. After recovery, AI optimization resumes based on the latest configuration.
What you can do (optional): If you want full manual control during the downtime, adjust or disable relevant AI action spaces in Xnurta before May 16, 03:00 PDT. Avoid bulk changes between 03:00–05:00 PDT to keep your account state stable before the window begins.
β‘ RBA Automation Rules — Bid & Budget Dayparting
Time-based bid and budget rules (dayparting) will not execute during the maintenance window. Xnurta will not run a pre-downtime restore; bids and budgets remain at their latest pre-downtime value unless you change them directly on the ad platform. After recovery, rules resume based on the latest configuration.
For Enable / Pause Campaign rules: Ads remain in their latest pre-downtime status. If you have time-sensitive enable/pause actions scheduled during 05:00–13:00 PDT, please review and adjust your schedule before May 16, 05:00 PDT.
What you can do (optional): If you prefer to manually manage bids or budgets during the downtime, disable the relevant automation rules before downtime and re-enable them after recovery. Verify current bid and budget values before re-enabling.
β’ Lock Ad Placements — Restore Bid Action May Be Skipped
Lock Ad Placements raises bids during its active window and then performs a "restore bid" action when the window ends. If the "restore bid" action falls within the maintenance window (05:00–13:00 PDT), it will not run. Your bids may remain at a higher level after the downtime until the next scheduled trigger restores them.
Recommended actions:
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Pause related Lock Ad Placements tasks before the maintenance window, then re-enable after recovery
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Or adjust the Lock Ad Placements schedule so it does not overlap with 05:00–13:00 PDT
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Or proactively check bid levels after service recovery and adjust them manually if needed
β£ Budget Management
Budget Management runs once per day to auto-allocate the daily budget. If the scheduled execution time falls within the maintenance window, that day's run will be skipped. The budget will remain at the previous day's setting, and the function automatically resumes the next day. The overall impact is limited.
π’ Functions That Auto-Resume — No Action Needed
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Function
|
What Happens
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|---|---|
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Smart Creation
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Async tasks in progress may be interrupted. We will verify and follow up after recovery. No need to resubmit.
|
|
Task Center
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Queued background tasks pause and continue after recovery. No need to resubmit.
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|
Label (Auto-Tagging)
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Tasks pause once and automatically resume after recovery. No action required.
|
|
Keyword Library
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One update run may be skipped. Updates resume automatically after recovery.
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|
Rank Tracker
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One crawl run may be skipped. Crawling resumes automatically after recovery.
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|
AMC, Audit
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Scheduled runs during downtime may be skipped and resume after recovery. No action required.
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Note: If a task is a one-time task (not recurring) and its scheduled execution falls exactly within the maintenance window, it will not automatically re-execute after the downtime.
π Recommended Timeline
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Stage
|
PDT Time
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What to Do
|
|---|---|---|
|
Optional pre-adjustment
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Before May 16, 03:00 PDT
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Adjust or disable AI settings, automation rules, and Lock Ad Placements schedules if you want manual control during downtime. Review Enable/Pause Campaign rules.
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|
Avoid bulk changes
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May 16, 03:00–05:00 PDT
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Avoid bulk bid, budget, rule, or AI action-space changes. Keep account state stable before the window.
|
|
Maintenance window
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May 16, 05:00–13:00 PDT
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Platform unavailable for login. Automated tasks pause. Ads continue serving on the media platforms.
|
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Recovery
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After May 16, 13:00 PDT
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Xnurta resumes service. AI optimization and automation rules continue based on the latest configuration. Verify bid/budget levels if Lock Ad Placements or dayparting was active.
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β Frequently Asked Questions
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Question
|
Answer
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|---|---|
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Will my ads stop running during the maintenance?
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No. Your ads continue serving normally on Amazon, Walmart, and other ad platforms. Only Xnurta platform login and Xnurta-side automated tasks are affected.
|
|
What happens to my bids and budgets during downtime?
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Xnurta will not run a pre-downtime restore. Automated adjustments pause, and values remain at their latest pre-downtime state unless you change them directly on the ad platform. After recovery, automation resumes based on the latest configuration.
|
|
Do I need to take any action?
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Most customers do not need to take any action. Manual adjustments are only recommended if you want to actively manage bids or budgets during the downtime, or if you have Lock Ad Placements "restore bid" actions scheduled within the maintenance window.
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Can I change bids or budgets on the ad platform directly during downtime?
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Yes. However, if you plan to do so, we recommend disabling the relevant Xnurta automation settings before downtime and verifying bid/budget values after recovery before re-enabling them.
|
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Will my settings and data be affected?
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No. All Xnurta account data, settings, and configurations are fully preserved. No migration action is required from you.
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Will submitted tasks be lost?
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No. Xnurta will verify task status after recovery. Customers generally do not need to resubmit tasks.
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If you have any questions, please contact your Customer Success Manager. We will monitor the system throughout the maintenance window and notify you promptly if anything changes.
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